Former C&A Chief Innovation Officer to Advise Xeros on Sustainable Apparel Technologies.
Donald Brenninkmeijer, former Chief Innovation Officer and Chief Brand, Customer and Sustainability Officer at the international fashion brand C&A, is to work with Xeros to bring his expertise in support of the commercialisation of the Company’s sustainable apparel products.
Donald will work as a consultant to Xeros, applying his passion and extensive knowledge in fashion and sustainability to help the group embed its products in the supply chains of major apparel brands and manufacturers.
At C&A in Europe, Donald was instrumental in the development and launch of the international retail industry’s first ever Cradle to Cradle Certified Gold garment in collaboration with Fashion for Good, paving the way for a more sustainable future in fashion.
Commenting on his role advising Xeros, Donald Brenninkmeijer said:
"Everyone working in the clothing and fashion industry is critically aware of the need to produce more sustainable products. They are looking for solutions that can deliver significant reductions in resource consumption and emissions of harmful substances.
"I’m looking forward to working with the team at Xeros to help embed their ground-breaking technology across the apparel sector, so they can make a meaningful difference."
Improving the sustainability of the clothes we wear is no longer an option, it is an imperative. We must adopt new technologies and do things differently as consumers if we are to preserve our environment for future generations.
The clothing industry is critically aware of the need for change with a number of brands and retailers implementing major programmes to reduce consumption and waste across the whole value chain.
Donald’s expertise and track record in improving the sustainability of apparel supply chains, market understanding and insight across the sector, will be immensely valuable in helping us increase the deployment of our solutions.
Mark Nichols, Xeros CEO